Family Run Business

The first Superpet store opened its doors in New Milton on a gloriously sunny day in 1983. With Tony heading up the family, all five of the children worked in the shop at some point, both after school and during the school holidays.

As the business continued to grow, Daniel took over sole management of the New Milton store. 

With his business acumen and knowledge Daniel quickly identified the online business potential with Amazon and eBay. This was the start of superpetstore.co.uk– a dynamic online pet retailer. 

This new branch of the business has rapidly grown, faster and bigger than predicted. Daniels father Tony has now been able to take the backseat, being able to fully enjoy his well-deserved retirement.


As you can imagine we are incredibly passionate about animals here at Superpetstore.co.uk and over the years have acquired quite a menagerie. The  New Milton shop has been home to Indie the Rottie, Director of stock taking and Rosie the Chilean Rose Tarantula, probably our most unusual resident however mostly very popular with the customers! With our eclectic mix of pets over the years and extensive experience in the pet industry, we have acquired an excellent knowledge and passion for animal well-being.

We are all incredibly proud to be part of Superpetstore.co.uk and have worked hard to ensure the ethos of our business continues to focus on providing both you and your beloved animals – our valued customers –  with the best service we possibly can.